• Do for others what you would like them to do for you: we interact with customers, suppliers, and employees; in every instance, we will put ourselves in the other person's shoes and act accordingly. We will treat our customers, partners, employees and suppliers the way we would like to be treated.

• Give full measure to our customers, suppliers and employees. Giving our customers good value for their money is our secret to earning respect, repeat business and referrals.

• The best business decisions are made in the full light of the truth.

• Make sure that every product and every customer interaction conforms to a high standard of excellence.